Throughout history Arabs have always been famous for story telling; we have used stories for education, for entertainment, for deriving wisdom, for inspiring, for teaching our children, for capturing events and lessons learned and many other purposes. A popular example in which a King was taught and educated through the use of stories is that of the story of a thousand and one nights.
Furthermore and above all is the Quran’s use of stories for teaching, where a 1/3 of all the writings in the Quran are stories.
Fact is… Stories stay with people! Because they reach hearts as well as minds, stories stay with people longer than facts and figures. Therefore stories come at the heart of all our programs and we use these for communicating strategy, inspiring action, and crafting the leadership our nation needs.